It is true that advertising can have an effect on growing a business. However, this may not always be the case in the foreseeable future. People are getting tired of adverts. As advertisers are bombarding consumers across platforms, consumers have been attempting to get away from them recently. There has been a huge increase in the use of ad blockers and subscription services where customers are free from marketing campaigns.
The advertising industry will struggle to adapt as Google and Facebook reshape their ad delivery and Netflix promises ad-free entertainment.
When a business spends millions on their advertising campaigns, this may have an unhealthy impact on its consumers. Dr. Victor Strasbourger, a member of the AAP’s Council, stated that he believes advertising - and too much of it, has played a direct role in the increase of obesity in the United States over the last few decades. ‘We created a perfect storm between media use, junk and fast food advertising, and physical inactivity’.
Therefore, advertising with the aim of growing a business can be seen as immoral. When consumers are getting tired of advertising, and the impact that it can have on customer’s health, it is not right to expect society to experience these marketing campaigns just to make a business grow.