Cancel culture promotes a ruthless mob mentality that celebrates intimidation. It exists solely to victimise public figures. As author and academic Loretta Ross writes in the New York Times, "people attempt to expunge anyone with whom they do not perfectly agree, rather than remain focused on those who profit from discrimination and injustice.” Frequently, attacks are indiscriminate. Social media users jump onto bandwagons to tear down their victims without wanting to engage with the issues they are fighting for. For many, the appeal is in its thrill as a bloodsport rather than an opportunity for positive change. Proponents include Spiked Editor Toby Young.