Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. It was started by a group of parents on the parenting on-line discussion forum Mumsnet. - from Wikipedia
“Let Toys Be Toys campaign is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.”
“Children don’t pop out of the womb with expectations about their future careers, or beliefs about what their work is worth, but the stereotypes we see in toy marketing connect with the inequalities we see in adult life. By early primary age, children already have very clear ideas about the jobs that are suitable for boys and girls; ideas that are very hard to shake later on.”
