About Parlia
The encyclopedia of opinion.
Parlia is where people say what they really think about the questions that divide us, and see, honestly, how everyone else answers.
- opinions
- 1,755
- votes
- 1.37M
- members
- 17,989
- topics
- 715
Our story
It started with Brexit.
Watching a country split down the middle, Turi Munthe said what a lot of people were feeling: the media is a mess, and someone needs to map all the world’s opinions. So we designed it, built it and prototyped it, and the Encyclopedia of Opinion was born.
We started a company, Jadala, and raised money from family, friends, Bloomberg Beta and Tiny VC. Then we kept building and kept learning, until we hit the insight that has shaped everything since.
People don’t want to know opinions. They want to express them.
So we built Parlia: short, sharp opinions on everything from free will to ghosts, a five-point vote on each, and an honest picture of how everyone else answered. Three projects, one idea:
- MapEncyclopedia of Opinion →Every argument on the big questions, mapped and cited.
- ExpressParliayou’re hereSay what you think, and see how everyone else answers.
- ReadOpinion DNA™ →Understand why you think what you think.
What we believe
Disagreement isn’t the problem. Misunderstanding is.
Most public arguments happen because people don’t know what the other side actually believes. The cure for shouting is listening, so Parlia is built to show you the whole spread of opinion, not just your side of it.
No agenda. Opinions are written to be voted on from every direction, and results show the whole spread of answers rather than a winner.
Nobody is an average. The split matters as much as the total, so every opinion has an Opinion Lab that breaks it down by gender, politics and generation.
Calm by design. Descriptive, non-combative language makes it easier to listen across difference.
Privacy, plainly
Your vote is yours.
- Your votes are private.
- Everyone sees the totals. No one sees how you voted.
- Your details are optional.
- Gender, age, politics and the rest only ever appear in aggregate, in groups of three or more.
- Nothing is for sale.
- We don’t sell your data and we don’t show ads.
- No tracking cookies.
- Our analytics are cookieless.
- Research sees patterns, not people.
- Academics work with anonymised, aggregate data only.
- Leave whenever you like.
- Delete your account from Settings at any time.
The people
Made in London by Jadala.
Parlia is built by Jadala, a small London company making tools for better public conversation. It also makes the Encyclopedia of Opinion and Opinion DNA™.
Turi Munthe
Founder & CEO
Entrepreneur and journalist. Founded Demotix, once the world’s largest network of photojournalists, and wrote Why We Think What We Think (Penguin, 2026).
turimunthe.com →
J. Paul Neeley
Co-founder & Head of Design
Designer, researcher, and strategist. Director of the London design studio Neeley Worldwide and co-founder of the School of Critical Design.
jpaulneeley.com →The book
Why We Think What We Think
The Unexpected Origins of Our Deepest Beliefs
Turi Munthe · Penguin, 2026
Why do we believe what we believe? Turi’s book argues that our deepest convictions owe less to reason than we like to think, and more to forces we rarely notice: genes, geography, history and circumstance. Drawing on neuroscience and psychology, it makes the case Parlia is built on: understanding why people hold their views is where any better conversation begins.
“This book is always fascinating but frequently mind-blowing.”
Go deeper
Understand why you think what you think.
Parlia shows you what people think. Opinion DNA™ shows you why you think what you do: a 10–15 minute assessment that maps 48 elements of your thinking and turns them into a personal report.
We started in 2020 by interviewing more than 60 experts in personality, behavioural economics, evolutionary psychology and cognition, then spent three years developing it with psychologists and behavioural scientists from Royal Holloway, Oxford, Cambridge, the University of Pennsylvania and NYU.
- personality
- 12
- values
- 24
- meta-thinking
- 12
As seen in
El País
The Spectator
TechCrunch
“Highly appropriate for this era.”
Get in touch
Say hello.
Press, research, partnerships, a bug or an opinion we’re missing: write to hello@parlia.com.